Inside Chain Reaction Cycles

Big online retailers usally don’t let customers peak behind the scenes. Only very recently have they ramped up personalised customer service so with some retailers it is possible to have a sole contact person manage your ‘issue’ from start to finish.

Gaining  a behind the scenes look into the giant online bike shops is still a rare opportunitity but recently online retailers recognise that customers want to identify with them. Knowing a shop and the exchange also creates a sense of belonging for customers.

Earlier this year, Dave Everett was welcomed on behalf of CyclingTips into the Chain Reaction Cycles in Ballyclare, Northern Ireland.¬† While it is a promotion excercise by world’s number 1 retailer, with focus on their inhouse brand, Vitus (with French origins) there are a few valuable snippets of information. Everett suggest that CRC have 60 staff looking after customer support.

Images and article on CyclingTips: A tour of the Chain Reaction Cycles headquarters


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