With varying product names, different model names and different seasons (years) for bikes and gear it can be very difficult to find the exact bicycle part you are after, in particular replacement parts. You either have too many, or no matching items. Often the brand websites are just as difficult to navigate as the online retailers.
Here are three ways to quickly find the product you are after.
Search using the article number, start with your preferred online bike shop and revert to google if your shop doesn’t stock the item. Often products will include this unique number somewhere on the product page. As a unique identifier it can provide the quickest and most accurate results.
Expand or Narrow the search results using ‘operaters’. Searching for a Shimano Derailleur will return too many search results. Try Shimano Ultegra RD-6700 Derailleur.
If you use the + symbols, the search results MUST include the search term, for example Shimano +Ultegra will return resulst where “Shimano” is optional while “Ultegra” is mandatory.
If the search results have too many unrelated items, use the – symbol. For example +Shimano +Di2 -XTR will return results with “Shimano” and “Di2” and specifically exclude any results with “XTR”.
Most search engines inside bike shops use these ‘operaters’ however google can be used to search within a specific website using the site: operater. For example:
This ‘query’ will search for any items with the word “ultegra”, only in the Chain Reaction Cycles website.
How would the product be described, how would it be categorised? Using descriptive terms for example “commuter” or “commuting” or “urban” can be effective approach to finding a bike or product based on how it is sorted and described.