In perspective, on a global scale of industry the cycling industry is very small. But the biggest retailer in this very small market needs a lot of space. Wiggle are moving from an 85,000 foot warehouse (with 2 million items) in Portsmouth to a 323,000 foot facility near Wolverhampton in the Midlands, a three hour drive from London.
The move was announced last year, and now the warehouse sales are starting with their latest campaign promoting up to 50% off.
You know the online sales where a product retails for 30% less than the stated RRP, then during sale time there is a 30% discount… off the RRP, so you are paying the same price. It is hard to spot the real sales, sure there are some run-out products but the run of the mill accessories don’t drop dramatically in price.
Well this should be different. Wiggle are moving and any business would prefer to sell their stock and get new stock delivered to the new location rather than ship the lot.
Genuine Savings Predicted at Wiggle
For the warehouse clearance, I expect to see a more great value sales and significant savings. But it could also be a mixed bag with plenty of hard to sell gear that they simply want to sell going for dumping prices.
And a question on small verses big items. Big items are more costly to ship, while small items are fiddly, so will Wiggle try to clear out more of the big and bulky gear, or free up space with the smaller bike accessories and gear.
There are over 5,000 products listed, but do expect some running, swimming and triathlon gear as well as cycling gear.
How do you spot the genuine sale items?
That is the hardest question of all as it is likely that some items which fail to clear will get further price drops. The best approach is to keep your eyes open. One tip is to use the Smart Cyclist price comparison if you know what you want, type in the items and quickly check the current price. Alternatively, visit Wiggle, to pick up a bargin where you need a bit creativity and luck.
But the best tip of all if you are anywhere near Portsmouth, keep your eyes and ears peeled for warehouse direct sales. It won’t help online shoppers but experienced suggests that for any leftover stock that they simply have to clear, there will be a lot of happy locals.